The Tolland Public Library Foundation will continue its informative series for small businesses and non-profit groups with a talk on “Email Marketing For Success: Newsletters and Announcements” on June 9 from 6:30 p.m. to 8 p.m. in Conference Room A of Tolland Town Hall at 21 Tolland Green.
April Woodcock, managing partner of Touching Clients of Norwich, will teach the most effective strategies for creating email newsletters. Participants will also learn how to get more people open their email campaigns and how to make the campaigns more effective marketing tools.
The talk is free, but registration is required. To register, call the library at 860-871-3620 or visit tolland.org/library to register.
Woodcock, an “authorized local expert” of Constant Contact who lectures throughout New England, said the marketing possibilities for small businesses can be time-consuming and overwhelming. She said she will show participants how to “make sense of the noise” so audience members will come away with a greater understanding of marketing.
The Foundation will also host Woodcock on Sept. 13 and Nov. 17, when she will deliver more marketing tips.

Marketing expert April Woodcock

The Foundation started the series in December 2014 to bring in experts to offer free advice to existing businesses or to residents thinking about starting a business. The occasional lectures also give local business owners a chance to meet one another and network.