In September and November, the Tolland Public Library Foundation will continue its informative series for small businesses and non-profit groups who want to learn more about marketing themselves.
April Woodcock, managing partner of Touching Clients of Norwich, will lead the presentations on Sept. 13 and Nov. 17. All of the talks will take place from 6:30 p.m. to 8 p.m. in Conference Room A at Tolland Town Hall at 21 Tolland Green.
The talks are free, but registration is required. To register, call the library at 860-871-3620 or visit tolland.org/library to register.
Woodcock, an “authorized local expert” of Constant Contact who lectures throughout New England, said the marketing possibilities for small businesses can be time-consuming and overwhelming. She said she will show participants how to “make sense of the noise” so audience members will come away with a greater understanding of marketing.
The Foundation started the series in December 2014 to bring in experts to offer free advice to existing businesses or to residents thinking about starting a business. The occasional lectures also give local business owners a chance to meet one another and network.
Here’s the fall line-up:

Tuesday, Sept. 13 – Getting Started with Email Marketing and Constant Contact
This is a dive into Constant Contact’s email marketing Toolkit. This guided demonstration shows participants how easy it is to pick a template, add their own logo and pictures, schedule an email blast and measure the results. Participants do not need to bring a computer. The session is appropriate for people already using Constant Contact or who are new to it.

 Thursday, Nov. 17 – Social Media Marketing
This presentation teaches participants how to use social media as a marketing tool. They will learn the pros and cons of the most popular social media platforms. Please note that this is a marketing strategy presentation. It does not demonstrate different social media tools and is appropriate for beginner and intermediate social media users.

Marketing expert April Woodcock